Email marketing is a highly effective tool for reaching out to existing and potential clients. Email marketing for hotels, like any other marketing campaign, must be carefully planned and executed to be successful. Here are 8 pointers to help you plan and execute a successful hotel email marketing campaign:
Make sure your email list is up to date before you begin emailing potential and existing customers. This includes removing any bounced or invalid email addresses from your list, as well as segmenting your list into different groups so you can send more targeted emails.
Segmenting your subscribers is one of the most effective ways to personalise your emails. This entails segmenting your email list into smaller groups based on criteria such as location, age, gender, or interests.
You can send more targeted and relevant emails that are more likely to be opened and clicked by segmenting your list. You can, for example, segment your list by location, age, or gender.
Alternatively, you can categorise your list based on your interests or needs. You can ensure that each subscriber receives emails that are personalised for them by segmenting your list. As a result, you will see increased booking and higher engagement rates.
The subject line of your email is the first thing your subscribers ’ll notice, so make a good first impression. A good email title will intrigue the reader to open and read the email, whereas a bad email title will result in the email being deleted without being read. Make your subject line as clear, brief, and to the point as possible. Avoid using gimmicky words or phrases, and avoid email spam triggers such as “free” or “Bonus.”
The majority of people do not read email content word by word. They instead scan the email for relevant information. Use simple sentences, concise headings, and key points to make your email simple to scan. You can ensure that your subscribers can find the information they need about your hotel by making your email easy to scan.
Cold email marketing for hotels relies heavily on images. In fact, studies have shown that emails with images outperform emails without images. Choose high-quality images that are relevant to your hotel and the email’s content when choosing visuals for your email.
A call to action is required if you want your email subscribers to take action. A call to action is a statement or button that encourages the reader to take action, such as clicking on a link or booking a room. Make your call to action concise, clear, and to the point. You should also make sure that this CTA is relevant to the content in your email.
Email analytics can assist you in determining how well your email marketing campaign is performing. You can learn what works and what doesn’t by tracking metrics like email opens, clicks, and unsubscribes. Email analytics can also assist you in gradually improving your email marketing strategy.
Spam filters have gotten better. They can detect automated bulk email patterns. When you use bulk emailing software to send hundreds of survey emails, there’s a good chance those emails will end up in the ‘SPAM’ or ‘Promotions’ folders. SafeMailer’s ‘Cold Email Automation’ app is a clever solution that mimics a human’s email sending pattern.
Cold email automation workflows distribute your survey emails in batches rather than all at once. This “human-like” email sending behaviour assists you in avoiding spam filters.
SafeMailer can boost the email deliverability and opening rate for your survey email campaigns by 300-600% !This free cold emailing software is ideal for hotel email campaigns where you send tens to hundreds of emails in a day. It will help you build up and maintain a healthy sender reputation, so that your emails are well received by your customers.
After getting your cold email marketing right, the next thing is to implement a good hotel management software.
You don’t need a difficult-to-adapt hotel management system for your team. A simple Ezyhotel hotel management app built in Google Drive can help you streamline your entire hotel management process.
You can customise the software as per your requirement. All of your data is safe and secure in your Google Drive. There is no cloud storage cost because Google Drive handles all of the heavy lifting of maintaining your data.
All of these features combine to make Ezyhotel one of the best software packages available online.
To learn more about Ezyhotel HMS, you can sign up for a free trial or schedule an online demo.
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